Another Award for Register for Rowan!

Another award for Register for Rowan!

Following our recent national win at the Shopping Centre Council of Australia Marketing Awards, we’re delighted to share that Toowong Village has won the Excellence in Marketing Award for Sub-Regional Shopping Centres at the Property Council Queensland Retail Property Awards, held at Howard Smith Wharves last Friday.

The award recognises how the Toowong Village team tailored the Register for Rowan campaign to its local demographic and tenancy mix, achieving outstanding results with a modest budget.

With a simple incentive of Brooklyn Donuts, supported by targeted social media and in-centre advertising, Toowong Village achieved the highest number of new stem cell donor registrations across Retail First's participating centres.

What makes this campaign particularly rewarding is its impact beyond the awards. Across Toowong Village, Sunnybank Plaza, Mt Ommaney, Brookside and Strathpine, the campaign has helped raise awareness of the critical need for stem cell donors and encouraged hundreds of people to join the registry, each with the potential to save a life.

Congratulations to Phoebe Richardson, Kerri Jones and the entire Toowong Village team on this well-deserved recognition. A great example of how a locally tailored campaign, a simple idea, and a committed team can make a meaningful difference.

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