The Register for Rowan campaign has made a significant impact across Retail First shopping centres, raising awareness of stem cell donation and inspiring an incredible number of young Australians to join the Stem Cell Donors Australia registry.
Supported by our retailers, dedicated community volunteers, Stem Cell Donors Australia and the generous support of Bishopp Billboards, the campaign generated exceptional community engagement across Brisbane.
Each conversation and donor registration has brought renewed hope to Australians searching for a life-saving stem cell match, highlighting the power of communities coming together to make a meaningful difference.
Retail First is proud to have supported this important initiative and extends its sincere thanks to everyone who volunteered, participated and registered to become a potential stem cell donor.
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